Project

Saga HoloBike Kickstarter Campaign Video

Founder/Director

Samuel Matson

Type

Product Marketing

Year

2024

Roles

Music Production | Music Composition | Sound Design | Sound Engineering | Audio Mastering

Brief

The HoloBike by Saga Holographic uses holographic technology to create an immersive augmented reality (AR) experience without the need for a headset, allowing users to feel as though they are exploring outdoor trails from within their home. The score for the kickstarter campaign video connects to the sport of cycling by highlighting the human breath as the central rhythmic and melodic focus. By blending synthesized sounds with sounds from nature, the music emphasizes the AR mission of the HoloBike. A reference track by Jeremy Kamal inspired the music, and he remained a consultant throughout the production process.

Link

Watch the full video here: HoloBike on Kickstarter

Process

Beatbox: Breaths & Kick/Snare | Logic Pro session

Process

Creating the lead sound | Logic Pro session

Process

Choir | Logic Pro session

Process

Bike sounds become percussion | Logic Pro session

Process

“HoloBike Theme” | Logic Pro session

Links