Project
Saga HoloBike Kickstarter Campaign Video
Founder/Director
Samuel Matson
Type
Product Marketing
Year
2024
Roles
Music Production | Music Composition | Sound Design | Sound Engineering | Audio Mastering
Brief
The HoloBike by Saga Holographic uses holographic technology to create an immersive augmented reality (AR) experience without the need for a headset, allowing users to feel as though they are exploring outdoor trails from within their home. The score for the kickstarter campaign video connects to the sport of cycling by highlighting the human breath as the central rhythmic and melodic focus. By blending synthesized sounds with sounds from nature, the music emphasizes the AR mission of the HoloBike. A reference track by Jeremy Kamal inspired the music, and he remained a consultant throughout the production process.
Link
Watch the full video here: HoloBike on Kickstarter
Process
Beatbox: Breaths & Kick/Snare | Logic Pro session
Process
Creating the lead sound | Logic Pro session
Process
Choir | Logic Pro session
Process
Bike sounds become percussion | Logic Pro session
Process
“HoloBike Theme” | Logic Pro session
Links